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Evidence Guide: PMAOMIR523 - Manage corporate media requirements in a crisis

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

PMAOMIR523 - Manage corporate media requirements in a crisis

What evidence can you provide to prove your understanding of each of the following citeria?

Assess scene and organisation requirements

  1. Clearly define restricted and/or special access areas to media personnel to safeguard the operation and prevent contamination of evidence
  2. Control media access to personnel/volunteers/victims/casualties
  3. Assess operational responsibilities and provision of information to media
Clearly define restricted and/or special access areas to media personnel to safeguard the operation and prevent contamination of evidence

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Control media access to personnel/volunteers/victims/casualties

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess operational responsibilities and provision of information to media

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop media strategy

  1. Use media plan to form the media strategy
  2. Allocate media briefing area with required resources, where possible
  3. Gain approval for information releases, where appropriate
  4. Make arrangements to meet media requirements according to incident characteristics and current developments
  5. Gain media cooperation in order to coordinate information flow and to provide information to the public on matters of safety and public interest
Use media plan to form the media strategy

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Allocate media briefing area with required resources, where possible

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Gain approval for information releases, where appropriate

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Make arrangements to meet media requirements according to incident characteristics and current developments

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Gain media cooperation in order to coordinate information flow and to provide information to the public on matters of safety and public interest

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Brief media

  1. Select and brief organisational media representative according to availability, knowledge of incident, media presence and role played in the incident
  2. Change media strategy at any time to suit operational demands and level of incident
  3. Schedule information briefing sessions and tours at appropriate times in line with operational responsibilities and media requirements
  4. Provide media personnel and VIP with personal protective equipment (PPE), where appropriate
Select and brief organisational media representative according to availability, knowledge of incident, media presence and role played in the incident

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Change media strategy at any time to suit operational demands and level of incident

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Schedule information briefing sessions and tours at appropriate times in line with operational responsibilities and media requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide media personnel and VIP with personal protective equipment (PPE), where appropriate

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide information to media

  1. Follow organisational protocols when liaising with the media
  2. Provide organisational media representatives with current developments of incident, where appropriate
  3. Schedule interview and photo opportunities to provide information, where appropriate
  4. Consult with other organisations at the incident to ensure a consistent presentation of information to the media
  5. Monitor social media response to the crisis
  6. Adapt media management in response to social media
  7. Maintain accurate records of media enquiries and interviews
  8. Maintain a two-way communication process between organisation and media
Follow organisational protocols when liaising with the media

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide organisational media representatives with current developments of incident, where appropriate

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Schedule interview and photo opportunities to provide information, where appropriate

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consult with other organisations at the incident to ensure a consistent presentation of information to the media

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor social media response to the crisis

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Adapt media management in response to social media

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Maintain accurate records of media enquiries and interviews

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Maintain a two-way communication process between organisation and media

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promote the organisation via the media

  1. Promote work and achievements of organisation, volunteer and other organisation personnel at incident throughout the incident to assist in maintaining morale and public profile
  2. Ensure own demeanour and presentation reflects the professional standards of the organisation and support for victims and others affected by the incident
Promote work and achievements of organisation, volunteer and other organisation personnel at incident throughout the incident to assist in maintaining morale and public profile

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure own demeanour and presentation reflects the professional standards of the organisation and support for victims and others affected by the incident

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Control hazards associated with media coverage

  1. Identify hazards in work environment
  2. Assess the risks arising from those hazards
  3. Implement measures to control those risks in line with procedures and duty of care
Identify hazards in work environment

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess the risks arising from those hazards

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement measures to control those risks in line with procedures and duty of care

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Respond to problems

  1. Identify possible problems in equipment or process
  2. Determine problems needing action
  3. Determine possible fault causes
  4. Rectify problem using appropriate solution within area of responsibility
  5. Follow through items initiated until final resolution has occurred
  6. Report problems outside area of responsibility to designated person
Identify possible problems in equipment or process

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine problems needing action

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine possible fault causes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Rectify problem using appropriate solution within area of responsibility

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Follow through items initiated until final resolution has occurred

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Report problems outside area of responsibility to designated person

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1

Assess scene and organisation requirements

1.1

Clearly define restricted and/or special access areas to media personnel to safeguard the operation and prevent contamination of evidence

1.2

Control media access to personnel/volunteers/victims/casualties

1.3

Assess operational responsibilities and provision of information to media

2

Develop media strategy

2.1

Use media plan to form the media strategy

2.2

Allocate media briefing area with required resources, where possible

2.3

Gain approval for information releases, where appropriate

2.4

Make arrangements to meet media requirements according to incident characteristics and current developments

2.5

Gain media cooperation in order to coordinate information flow and to provide information to the public on matters of safety and public interest

3

Brief media

3.1

Select and brief organisational media representative according to availability, knowledge of incident, media presence and role played in the incident

3.2

Change media strategy at any time to suit operational demands and level of incident

3.3

Schedule information briefing sessions and tours at appropriate times in line with operational responsibilities and media requirements

3.4

Provide media personnel and VIP with personal protective equipment (PPE), where appropriate

4

Provide information to media

4.1

Follow organisational protocols when liaising with the media

4.2

Provide organisational media representatives with current developments of incident, where appropriate

4.3

Schedule interview and photo opportunities to provide information, where appropriate

4.4

Consult with other organisations at the incident to ensure a consistent presentation of information to the media

4.5

Monitor social media response to the crisis

4.6

Adapt media management in response to social media

4.7

Maintain accurate records of media enquiries and interviews

4.8

Maintain a two-way communication process between organisation and media

5

Promote the organisation via the media

5.1

Promote work and achievements of organisation, volunteer and other organisation personnel at incident throughout the incident to assist in maintaining morale and public profile

5.2

Ensure own demeanour and presentation reflects the professional standards of the organisation and support for victims and others affected by the incident

6

Control hazards associated with media coverage

6.1

Identify hazards in work environment

6.2

Assess the risks arising from those hazards

6.3

Implement measures to control those risks in line with procedures and duty of care

7

Respond to problems

7.1

Identify possible problems in equipment or process

7.2

Determine problems needing action

7.3

Determine possible fault causes

7.4

Rectify problem using appropriate solution within area of responsibility

7.5

Follow through items initiated until final resolution has occurred

7.6

Report problems outside area of responsibility to designated person

Required Skills and Knowledge

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1

Assess scene and organisation requirements

1.1

Clearly define restricted and/or special access areas to media personnel to safeguard the operation and prevent contamination of evidence

1.2

Control media access to personnel/volunteers/victims/casualties

1.3

Assess operational responsibilities and provision of information to media

2

Develop media strategy

2.1

Use media plan to form the media strategy

2.2

Allocate media briefing area with required resources, where possible

2.3

Gain approval for information releases, where appropriate

2.4

Make arrangements to meet media requirements according to incident characteristics and current developments

2.5

Gain media cooperation in order to coordinate information flow and to provide information to the public on matters of safety and public interest

3

Brief media

3.1

Select and brief organisational media representative according to availability, knowledge of incident, media presence and role played in the incident

3.2

Change media strategy at any time to suit operational demands and level of incident

3.3

Schedule information briefing sessions and tours at appropriate times in line with operational responsibilities and media requirements

3.4

Provide media personnel and VIP with personal protective equipment (PPE), where appropriate

4

Provide information to media

4.1

Follow organisational protocols when liaising with the media

4.2

Provide organisational media representatives with current developments of incident, where appropriate

4.3

Schedule interview and photo opportunities to provide information, where appropriate

4.4

Consult with other organisations at the incident to ensure a consistent presentation of information to the media

4.5

Monitor social media response to the crisis

4.6

Adapt media management in response to social media

4.7

Maintain accurate records of media enquiries and interviews

4.8

Maintain a two-way communication process between organisation and media

5

Promote the organisation via the media

5.1

Promote work and achievements of organisation, volunteer and other organisation personnel at incident throughout the incident to assist in maintaining morale and public profile

5.2

Ensure own demeanour and presentation reflects the professional standards of the organisation and support for victims and others affected by the incident

6

Control hazards associated with media coverage

6.1

Identify hazards in work environment

6.2

Assess the risks arising from those hazards

6.3

Implement measures to control those risks in line with procedures and duty of care

7

Respond to problems

7.1

Identify possible problems in equipment or process

7.2

Determine problems needing action

7.3

Determine possible fault causes

7.4

Rectify problem using appropriate solution within area of responsibility

7.5

Follow through items initiated until final resolution has occurred

7.6

Report problems outside area of responsibility to designated person

Evidence required to demonstrate competence in this unit must be relevant to and satisfy the requirements of the elements and performance criteria and include the ability to:

develop, implement and amend media strategy appropriate to incident conditions and organisation protocols

provide briefings to organisation media representatives, media personnel and other agencies who are at the incident site

coordinate and arrange on-site access, interviews and provision of personal protective equipment (PPE), where required

communicate effectively and professionally with media on behalf of the organisation

maintain records and documentation

identify and control hazards and risks

identify problems and take appropriate action.

Evidence must be provided that demonstrates knowledge of:

regulatory framework and specific compliance requirements that apply to the organisation

organisational procedures, including those covering:

safety, hazards and hazard control

incident, fire and accident

environmental protection

risk assessment/risk management

relevant facility fire management and safety systems

communication systems

emergency response plans

release of information to external bodies

techniques and protocols for dealing with the media

strategies for managing information flow to different types of media (traditional/digital)

sources of key operational information about an incident.

Range Statement

This field allows for different work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included.

Regulatory framework

The latest version of all legislation, regulations, industry codes of practice and Australian/international standards, or the version specified by the local regulatory authority, must be used, and include one or more of the following:

legislative requirements, including work health and safety (WHS)

industry codes of practice and guidelines

environmental regulations and guidelines

Australian and other standards

licence and certification requirements

All operations to which this unit applies are subject to stringent health, safety and environment (HSE) requirements, which may be imposed through state/territory or federal legislation, and these must not be compromised at any time. Where there is an apparent conflict between performance criteria and HSE requirements, the HSE requirements take precedence.

Procedures

All operations must be performed in accordance with relevant procedures.

Procedures are written, verbal, visual, computer-based or in some other form, and include one or more of the following:

emergency procedures

work instructions

standard operating procedures (SOPs)

safe work method statements (SWMS)

formulas/recipes

batch sheets

temporary instructions

any similar instructions provided for the smooth running of the plant.

Incident response

Incident response includes one or more of the following:

deployment of site incident response personnel

containing/controlling the incident at source and or its spread

search and rescue operations

engagement of external emergency services (such as fire, ambulance, rescue and military)

liaison with other agencies (such as environmental, clean-up and specialised troubleshooters)

evacuation

hazard control

Incident response actions must:

be in accordance with and relevant organisation procedures

use appropriate response equipment, where required

prioritise the safety and/or successful recovery of personnel and others affected by the incident response

not inhibit effectiveness of the incident response or further contribute to the incident

Media strategy

Media strategy must address:

traditional media (e.g. newspapers, magazines, TV, and radio at local and national levels)

social and digital media (e.g. online news sites, blogs, Twitter, Facebook, LinkedIn, Instagram and Google+)

news personnel (e.g. reporters, photographers and TV crews)

employees, contractors and others with access to the incident site

Briefings

Briefings cover key information and developments about the incident, including one or more of the following:

key contact details (e.g. emergency hotline numbers)

potential and actual road closure details

factors behind facility closures

issued warnings

danger zones

evacuation details

Problems

Problems include one or more of the following:

media entering or encroaching on hazardous areas

media organisations using unauthorised contacts with emergency personnel

lack of cooperation by the media with the company

premature release of details concerning evidence or about incident victims

failures to adhere to company policies and/or guidelines for media communication

incorrect or misleading information

irresponsible use of social media

Hazards

Hazards include one or more of the following:

heat, smoke, dust or other atmospheric hazards

electricity

gas

gases and liquids under pressure

structural hazards

structural collapse

equipment failures

industrial (machinery, equipment and product)

equipment or product mass

noise, rotational equipment or vibration

plant services (steam, condensate and cooling water)

limited head spaces or overhangs

flammability and explosivity

hazardous products and materials

unauthorised personnel

sharp edges, protrusions or obstructions

slippery surfaces, spills or leaks

extreme weather

other hazards that might arise